Google launches video ad sequencing on TrueView in DV360
Advertisers using DV360 can now do ad sequencing on YouTube video campaigns. Google this month launched video ad sequencing on TrueView line items, the company announced yesterday.
Google says that with video ad sequencing, advertisers can show a series of TrueView in-stream, bumper, or non-skippable ads in an order that the advertiser defines, in a single narrative experience.
The bidding available in ad sequencing is Target CPM or Maximum CPV. While Target CPM is available for all YouTube formats (TrueView in-stream ads, Non-skippable in-stream ads, Bumper ads), the Maximum CPV is available only for TrueView in-stream ads.
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