Google Merchant Center to sunset first-click, linear, time-decay, and position-based attribution models
Google has announced that it will be sunsetting first-click, linear, time-decay, and position-based attribution models in Merchant Center conversion tracking.
![Google Merchant Center to sunset first-click, linear, time-decay, and position-based attribution models](/content/images/size/w2000/2023/11/attribution-model.png)
Google has announced that it will be sunsetting first-click, linear, time-decay, and position-based attribution models in Merchant Center conversion tracking.
Advertisers will no longer be able to select these attribution models when setting up their conversion sources in Merchant Center. Instead, they will have the option to use either data-driven attribution or last-click attribution.
Data-driven attribution is a more sophisticated attribution model that uses machine learning to determine which touchpoints had the most impact on a conversion. Last-click attribution, on the other hand, only credits the last touchpoint before a conversion with the sale.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers