Google: News publishers are getting 80% of the ad revenue via programmatic

Google Ad Manager is the adserver normally used by publishers that sell ads programmatically or directly to advertisers.

Ad revenue via programmatic
Ad revenue via programmatic

This post is for paying subscribers only

Already have an account? Sign in.

Subscribe to PPC Land

Don’t miss out on the latest issues. Sign up now to get access to the library of members-only issues.