Google now accepts WebP image format in Merchant Center

Google developed WebP, an image format initially released in 2010.

Google now accepts WebP image format in Merchant Center

Google this week added WebP image format to Merchant Center. Advertisers can now submit a WebP (.webp) image as a valid value for the image_link and additional_image_link attributes.

According to Google, WebP (.webp) is approved besides JPEG (.jpg/.jpeg), PNG (.png), GIF (.gif), BMP (.bmp) and TIFF (.tif/.tiff) images.

Google says WebP is a modern image format that provides superior lossless and lossy compression for images on the web.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land. You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, and Google News.

Subscribe via email

Don’t miss out on the latest marketing news. Sign up now to get the articles directly in your email.
jamie@example.com
Subscribe