Google now shows app ads on YouTube search

Google this week announced that it is now showing app promotion ads on the top slot of YouTube’s mobile search results.

Google now shows app ads on YouTube search

Google this week announced that it is now showing app promotion ads on the top slot of YouTube’s mobile search results.

Google says that combining YouTube’s global audience with intent signals helps advertisers deliver relevant and useful ads to more prospective app users.

The announcement took place at Think Games at ChinaJoy, where Google also announced that Google Ads’ app campaigns now reach Discover inventory.


PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.

You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.

Know more about us or contact us via info@ppc.land

Our latest marketing news:

Subscribe via email

Don’t miss out on the latest marketing news. Sign up now to get the articles directly in your email.
jamie@example.com
Subscribe