Google opens DV360 for custom pre-bid filtering
Custom pre-bid filtering enables advertisers to use custom filtering from third-party, independent, verification services. IAS is the first available vendor in DV360.
Google this month opened DV360 for custom pre-bid filtering from third-party and independent verification vendors. IAS was the first vendor to be enabled for custom pre-bid filtering.
Until now, pre-bid filtering was limited to standard categories like alcohol, violence, and other broadly risky content.
According to Google, custom pre-bid filtering enables advertisers to remain contextually relevant and avoid content that is deemed unsuitable for the brand, based on context, language, sentiment, and emotion.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers