By Luís Daniel Rijo in Display News — Jun 7, 2021

Google opens Performance Max beta to more advertisers

Performance Max campaigns are for advertisers that have the primary objective to generate leads or to drive online sales without using the Google Merchant Center product feed.

Google this month is expanding the Performance Max beta to thousands of additional advertisers.

Eligible advertisers need to have a primary goal of generating leads or growing online sales without using a Google Merchant Center product feed. The Entertainment, Technology, or Fitness industries, for example.

Performance Max is a new goal-based campaign type that allows performance advertisers to access all of Google Ads inventory from a single campaign. Google says Performance Max is designed to complement the keyword-based Search campaigns to help you find more converting customers across all of Google's channels: YouTube, Display, Search, Discover, Gmail, and Maps.

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