Google project prepares the introduction of a native ad blocker in Chrome

Google is about to introduce a native ad blocker in Chrome to block heavy ads. 9to5google found out that the Chrome native ad blocker will unload ads that consume too many computational resources.

This is still just a project that can be implemented or not.

What are heavy ads?

Heavy ads are ads that consume more than

  • 1% of bandwidth
  • 1% of CPU usage per minute
  • 1% of overall CPU time

According to the project, unloaded ads are replaced with a notice saying that the ad was removed as it was using too many resources for the device, so Google removed it.