Google project prepares the introduction of a native ad blocker in Chrome
Google is about to introduce a native ad blocker in Chrome to block heavy ads.
![Google project prepares the introduction of a native ad blocker in Chrome](/content/images/size/w2000/2021/07/google-chrome-ad-blocking-heavy-ads.jpg)
Google is about to introduce a native ad blocker in Chrome to block heavy ads. 9to5google found out that the Chrome native ad blocker will unload ads that consume too many computational resources.
This is still just a project that can be implemented or not.
What are heavy ads?
Heavy ads are ads that consume more than
- 1% of bandwidth
- 1% of CPU usage per minute
- 1% of overall CPU time
According to the project, unloaded ads are replaced with a notice saying that the ad was removed as it was using too many resources for the device, so Google removed it.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers