Google this month redesigned Optimize, the tool that enables advertisers to test and launch changes to site’s layout and content. Google introduced a new streamlined experience page, a direct link to Google Analytics, and a simplified code installation.

Google says in the new streamlined experience page users will find a visual step-by-step guide at the top of the page to help. There is now a direct link to Google Analytics, an easy way to connect the Analytics properties. Google also introduced a simplified code installation, so that advertisers need to install only one piece of code.

What users can do with the free Optimize?

  • A/B testing
  • Native Google Analytics integration
  • Basic URL targeting
  • User behavior and technology targeting
  • Geo targeting
  • Technical targeting (JavaScript, cookies, data layer)
  • Web app support
  • Multivariate testing (MVT)
  • Experiment objectives
  • Simultaneous experiments
  • Administration
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