Google releases Onboard Online for all publishers using Ad Exchange in Ad Manager
Google this month made available Onboard Online with Open Bidding for all publishers using Ad Exchange in Ad Manager.
Open Bidding in Google Ad Managers enables publishers to invite third-party demand partners, known as bidders, to compete for the inventory in a single auction with real-time, server-to-server bidding in dynamic allocation.
Open Bidding was originally available only in Ad Manager 360, but it was expanded for all publishers using Ad Exchange in Ad Manager.
The Onboard Online enables publishers to include new bidders (exchanges) once they are approved. Exchanges in Onboard Online are EMX, Facebook Ad Network, Fluct, Index Exchange, Magnite, Media.net, Pubmatic, OneTag, OpenX, Smaato, Smart Adserver, Sonobi, Sovrn, Unruly, and Yieldmo.
By opening the Onboard Online with Open Bidding for all publishers using Ad Exchange in Ad Manager, potentially more publishers will activate more bidders on their inventory.
Google clarifies that a publisher can connect with a bidder, in the traditional manner and when they onboard online, the publisher must have an established relationship and agreement with that bidder.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
Read more
Amazon launches a Shoppable Channel on Prime Video and Freevee
Amazon this week launched a new Amazon Live FAST (free ad-supported streaming television) channel on Prime Video and Freevee.
Amazon Music unveils Maestro: a new AI-Powered playlist sidekick
Amazon Music this week unveiled a new beta feature called Maestro, an AI-powered tool designed to help users create playlists based on unique prompts.
EU Data Watchdog: Consent or Pay models must give users real choice
The EDPB, the EU's data privacy authority, determined that most 'consent or pay' models do not comply with General Data Protection Regulation (GDPR) standards for valid consent.
Brave Search challenges Search Status Quo with AI Answer Engine
The new Answer with AI feature leverages powerful artificial intelligence to provide comprehensive, synthesized answers to user queries - a major evolution in the world of online search.
Google introduces AI-powered image tools in Demand Gen campaigns
These tools enable advertisers to quickly generate high-quality, unique images tailored to their brand's message, simplifying the creation of visually compelling ads for YouTube, Discover, Gmail, and YouTube Shorts.
Facebook announces auto-upgrade feature to streamline Marketing API versioning
Beginning in May 2024, a version auto-upgrade feature will automatically update Marketing API calls for endpoints that remain unaffected between versions.
DV360 to launch publisher eligibility checks for CTV creatives
Google's Display & Video 360 platform this month introducing new publisher eligibility checks, significantly enhancing the creative management process for connected TV (CTV) advertising.
Understanding TikTok Geo Lift Tests
To uncover TikTok's real contribution to sales, marketers are turning to the Geo Lift Test.
Google's Reader Revenue Manager
The tool Reader Revenue Manager promises a streamlined path to implementing subscriptions, contribution models, newsletters, and more.
Google clarifies guidelines for beta carousels feature in search results
Google this week updated its Search Central documentation to provide clearer guidance on the beta carousels feature.
Sundar Pichai on the responsibility of tech companies and the potential of AI
This month, at the 2024 Business, Government & Society Forum at Stanford Graduate School of Business, Sundar Pichai, CEO of Google, spoke about the importance of companies taking responsibility for the impact they have on society.
TikTok unveils advanced Brand Suitability Controls, giving advertisers unprecedented choice
These innovations include Category Exclusion, Vertical Sensitivity controls, and a unified Brand Safety Hub within TikTok Ads Manager.