Google renames YouTube Video discovery ads to In-feed video ads
Google yesterday renamed YouTube Video discovery ads. YouTube Video discovery ads are now called In-feed video ads.
Google says advertisers will see the new name in Google Ads over the next weeks.
In-feed video ads include an image thumbnail, a headline, and up to 2 lines of text (depending on where the ad appears). When a viewer interacts with the thumbnail, they’re taken to the YouTube watch page for the ad. In-feed video ads appear in YouTube search results, YouTube watch next, and YouTube Home feed.
Google recommends these in-feed video ads for product and brand consideration. Advertisers get charged a special CPV on these campaigns, meaning Google charges not per views, but when the video loads successfully in a viewer’s browser or in the YouTube app.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
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