Google renames YouTube Video discovery ads to In-feed video ads

Google yesterday renamed YouTube Video discovery ads. YouTube Video discovery ads are now called In-feed video ads.

Google says advertisers will see the new name in Google Ads over the next weeks.

In-feed video ads include an image thumbnail, a headline, and up to 2 lines of text (depending on where the ad appears). When a viewer interacts with the thumbnail, they’re taken to the YouTube watch page for the ad. In-feed video ads appear in YouTube search results, YouTube watch next, and YouTube Home feed.

Google recommends these in-feed video ads for product and brand consideration. Advertisers get charged a special CPV on these campaigns, meaning Google charges not per views, but when the video loads successfully in a viewer’s browser or in the YouTube app.