Google reveals 4 patterns explaining drops in Search traffic
Google today show 4 patterns that help publishers and advertisers to get an idea of what is affecting the traffic from Google Search.
The first pattern is associated with site-wide technical issues (for example, your website is down), or with a manual action, meaning the site does not comply with Google’s guidelines.
The second pattern is associated with seasonality. According to Google, sometimes changes in user behavior will change the demand for certain queries, either because of a new trend, or seasonality throughout the year.
The third pattern is linked with technical issues, errors that can prevent Google from crawling, indexing, or serving your pages to users - for example server availability, robots.txt fetching, page not found, and others. And with algorithmic changes, meaning an update to Google’s algorithm.
The fourth pattern is normally a reporting glitch.
Advertisers and publishers are able. to monitor the engagement of their pages in the search results via Google Searh Console.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
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