Google reveals the Privacy Sandbox timeline
Google last week published the page Privacy Sandbox timeline. Google says the timeline details the Privacy Sandbox milestones on the path to phasing out third-party cookies in Chrome.
Google will update the timeline monthly with testing plans.
The timeline shows the 4 verticals where Google is working on to phase out the third-party cookies in Chrome.
Spam and Fraud: Trust Tokens API.
Ad Personalization: FLoC API; FLEDGE API.
Measurement: Core Attribution API; Attribution Reporting API with aggregate reports; Cross-Environment Attribution API; Aggregation Service Reference.
Cross-site Security Boundaries: First-Party Sets API; Shared Storage API; CHIPS API; Storage Partitioning; Fenced Frames API; Network State; Partitioning.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
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