By Luís Daniel Rijo in Display News — Mar 6, 2022

Google rolls our several updates on the DV360 UI

Google this month rolled out several updates on the DV360 UI, Google’s DSP. Google has introduced a new homepage workspace, new line item duplication options, updated messaging for creative approvals, and insights on custom bidding.

DV360 logo

According to Google, a daily dynamic workspace has been added to the homepage, enabling advertisers to do a quick review of important insertion orders.

Advertisers can now choose the destination when they duplicate a line item, and what settings are carried over. Advertisers can duplicate line items within their existing insertion order, or another compatible insertion order within the same advertiser.

The wording and formatting used for creative approvals and rejections in Display & Video 360 has been updated. Google introduced a reference panel while creating custom bidding scripts. The panel displays the attribution models, Floodlight activities, and u-variables available within the associated advertiser.

PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.

You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.

Know more about us or contact us via info@ppc.land

Our latest marketing news:

Subscribe via email