Google rolls out globally YouTube Masthead buying on CPM basis
Google this month rolled out globally the YouTube Masthead buying on CPM basis.
Google this month rolled out globally the YouTube Masthead buying on CPM basis. The buying on a cost-per-thousand impression (CPM) basis is now available for all advertisers. Before advertisers could only buy YouTube Masthead on a cost-per-day (CPD) basis.
According to Google, advertisers now also have the option to use audiences on CPM buying. The CPD buying remains available.
Google sells YouTube Masthead as a reserved placement, via programmatic guaranteed. Advertisers can preview the Masthead and customizations on a webpage.
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