Google rolls out globally YouTube Masthead buying on CPM basis

Google this month rolled out globally the YouTube Masthead buying on CPM basis.

Google rolls out globally YouTube Masthead buying on CPM basis

Google this month rolled out globally the YouTube Masthead buying on CPM basis. The buying on a cost-per-thousand impression (CPM) basis is now available for all advertisers. Before advertisers could only buy YouTube Masthead on a cost-per-day (CPD) basis.

According to Google, advertisers now also have the option to use audiences on CPM buying. The CPD buying remains available.

Google sells YouTube Masthead as a reserved placement, via programmatic guaranteed. Advertisers can preview the Masthead and customizations on a webpage.

PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land. You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, and Google News.

Know more about us or contact us via info@ppc.land

Subscribe via email

Don’t miss out on the latest marketing news. Sign up now to get the articles directly in your email.
jamie@example.com
Subscribe