Google Ads today announced significant updates to how Search ads leverage assets like images, sitelinks, and descriptions, thanks to the power of artificial intelligence (AI).
One Headline When It Counts: Previously, responsive search ads required at least two headlines. However, Google AI has identified situations where a single, powerful headline can be more effective. Ads will now dynamically switch to one headline when it's predicted to improve performance, offering more flexibility for advertisers.
Campaign-Level Headings and Descriptions: Adding consistent headlines and descriptions across campaigns is now easier than ever with the introduction of campaign-level options. Businesses can associate up to 3 headlines and 2 descriptions at the campaign level, schedule their display for specific periods, and even pin them to specific positions.
AI-Powered Assets Take Center Stage: Google AI-generated assets like dynamic images, sitelinks, callouts, and structured snippets can now be shown alongside or even replace manually created assets if predicted to perform better. This ensures the most relevant and engaging assets are displayed for each individual search query.