Google Search Console performance data frozen since October 19

Website owners and SEO professionals discovered October 23, 2025, that Google Search Console performance reports stopped updating since October 19, affecting all properties and user profiles. The data freeze creates visibility gaps for marketers relying on the platform to track search performance metrics.

Users accessing performance reports found that data displays through October 19 in most cases, with some profiles showing October 20 as the last available date. The issue manifests when viewing data through the 7-day filter setting. The 24-hour view displays recent data, creating an inconsistency in the reporting interface that complicates performance analysis.

Search Engine Roundtable's Barry Schwartz documented the issue after receiving multiple reports from industry professionals. Charts displaying performance data show the typical pattern of clicks and impressions through mid-October, followed by an abrupt cessation. The "dates" tab within the performance report interface confirms data availability ending October 19 across multiple properties.

Digital marketing professionals took to social media platform X to share their experiences with the reporting disruption. Manikandan N questioned whether the frozen metrics represented a global glitch, noting that clicks and impressions remained static since approximately October 20. The inquiry received confirmation from multiple industry professionals experiencing identical symptoms.

Paul Steele confirmed experiencing the same issue starting October 19, indicating the problem affected users beyond a single geographic region or account type. Additional users reported similar freezing patterns, with Duke Margarine specifically noting Sunday as the last day of available data. Corinne acknowledged the widespread nature of the problem, stating her intent to complain about the disruption through social channels.

The technical characteristics of this reporting disruption differ from typical Search Console issues. Performance data remains visible through October 19, suggesting the collection infrastructure continues functioning while the reporting interface fails to display recent metrics. Historical data preceding the freeze point remains accessible and accurate, limiting the impact to current performance monitoring rather than comprehensive data loss.

This data freeze arrives during a period when Search Console recently enhanced its reporting capabilities. Google launched comparison mode for 24-hour performance data on July 16, 2025, providing marketers with granular temporal analysis tools. The feature enables users to compare recent search traffic data against previous 24-hour periods or week-over-week patterns for the same day. The 24-hour view continues displaying current data despite the multi-day reporting failure, demonstrating the separate infrastructure components handling different reporting timeframes.

Marketing professionals depend on Search Console performance reports for critical business decisions. The platform provides essential metrics including clicks, impressions, click-through rates, and average positions in search results. These data points inform content strategy, technical optimization priorities, and resource allocation decisions. A multi-day reporting gap disrupts workflow processes built around daily performance monitoring.

The marketing community has experience with similar Search Console reporting disruptions. Technical issues displayed zero traffic data on October 28, 2024, affecting users globally before resolution by 1:00 PM Eastern Time. Google Search Advocate Daniel Waisberg acknowledged that issue, stating the company worked to fix the problem. The resolution involved modifying Search Console's default behavior to stop displaying same-day data automatically.

Search Console's infrastructure underwent significant changes throughout 2025, potentially introducing complexity that contributes to reporting stability challenges. Google launched the integrated Search Console Insights report on June 30, 2025, replacing the standalone beta version that operated independently since June 2020. The integration aimed to provide streamlined workflow access to essential performance insights without requiring advanced Search Console expertise.

The expansion of Search Console Insights continued through July 14, 2025, with additional user accounts gaining access to the integrated reporting interface. The phased rollout strategy ensured system stability and gathered user feedback during implementation. Users accessing the feature can monitor total clicks and impressions from Google Search with trending comparisons to previous periods.

Data freshness improvements represented a key focus for Google during 2024 and 2025. The company reduced average data delay by approximately 50% during this period, enabling marketers to respond more rapidly to performance changes and content publication results. These improvements make multi-day reporting gaps particularly disruptive for teams operating with accelerated optimization cycles.

Recent infrastructure problems have affected Search Console's operational reliability beyond reporting interfaces. Google experienced crawl rate declines on multiple hosting platforms in August 2025, with sites hosted on Vercel, WP Engine, and Fastly infrastructures experiencing dramatic decreases starting August 8. John Mueller confirmed the issue originated from Google's systems and resolved by August 28, clarifying that affected sites would automatically catch up with crawling activity.

The current data freeze affects Search Console's core performance report, which provides the foundation for most search analytics workflows. The interface displays historical trends, query analysis, page performance, and geographic distribution of search traffic. Marketing professionals use these metrics to identify content opportunities, diagnose technical issues, and validate optimization efforts.

Search Console's performance report underwent substantial evolution since its inception. The platform added hourly data support to its Search Analytics API, providing developers access to up to 10 days of hourly performance breakdowns. This enhancement addressed user requests for improved data analysis capabilities and real-time performance monitoring.

Industry professionals noted that Search Console reporting issues occur with some regularity, though typically resolve within hours rather than days. Latency issues affected Search Performance reports on July 3, 2024, causing data updates to lag over 84 hours behind real-time. Google Search Central acknowledged the latency through social media channels but did not provide an estimated resolution timeframe.

The frozen reporting state creates specific challenges for marketing teams managing time-sensitive campaigns. Content publishers tracking newly launched material cannot verify search visibility through the primary Google-provided interface. Paid search managers coordinating organic and paid strategies lose visibility into organic performance trends during crucial campaign periods.

For agencies managing multiple client accounts, the reporting disruption multiplies operational complexity. Standard reporting cycles depend on consistent data availability across all monitored properties. The inability to access current performance metrics through October 23 disrupts client communication, internal optimization workflows, and strategic planning processes.

Technical documentation from Google emphasizes Search Console's role as the primary interface between website owners and Google's search infrastructure. The platform provides diagnostic capabilities for identifying technical issues, monitoring indexing status, and understanding how Google's systems interact with websites. Reporting reliability directly impacts users' ability to fulfill these essential functions.

The data freeze affects both experienced SEO professionals and smaller website operators who rely on Search Console for accessible performance insights. Google designed Search Console Insights specifically to serve content creators, bloggers, and site owners who need to understand their website's performance without requiring advanced data expertise. Multi-day reporting gaps undermine this accessibility objective.

Historical patterns suggest Google will resolve the reporting issue and backfill missing data once technical problems receive correction. Previous Search Console disruptions typically resulted in complete data recovery once infrastructure issues were addressed. Marketing professionals anticipate similar resolution for the current October 19 freeze, though no official timeline exists.

The incident highlights ongoing tension between feature expansion and operational stability in search analytics platforms. Google's aggressive enhancement schedule for Search Console throughout 2025 introduced significant new capabilities while potentially creating additional complexity in underlying systems. Maintaining reliable basic reporting functionality remains essential even as advanced features continue development.

Search Console's importance for digital marketing operations means reporting disruptions receive immediate attention from affected professionals. The platform serves as the authoritative source for understanding Google search performance, making alternative data sources limited in their ability to substitute for official metrics. Teams continue monitoring their properties for restoration of complete reporting functionality.

The marketing community's response to this latest reporting issue demonstrates the platform's central role in search optimization workflows. Professional discussions focus on workaround strategies, data availability patterns, and speculation about resolution timelines. The collaborative information sharing across industry channels helps affected users understand the problem's scope while waiting for official communication from Google.

Timeline

• July 3, 2024: Google Search Console experienced latency issues with Search Performance reports, causing data to lag over 84 hours
• October 28, 2024: Search Console bug caused zero traffic data displays globally, resolved by 1:00 PM ET
• November 18, 2024: Google removed Page Experience Report from Search Console to reduce clutter
• December 11, 2024: Google rolled out updated Search Console Insights removing Analytics integration
• June 30, 2025: Google launched new Search Console Insights report integrated into main interface
• July 14, 2025: Search Console Insights rollout continued with broader user access
• July 16, 2025: Google launched comparison mode for 24-hour performance data
• August 8-28, 2025: Google crawl rate declines affected multiple hosting platforms
• October 19, 2025: Google Search Console performance reports stopped updating across all profiles
• October 23, 2025: Users publicly reported frozen performance data on social media platforms

Summary

Who: Website owners, SEO professionals, and digital marketers worldwide using Google Search Console for performance tracking and optimization

What: Google Search Console performance reports stopped updating after October 19, 2025, creating a multi-day data gap affecting the 7-day filter view while the 24-hour view continues displaying current metrics

When: The reporting freeze began October 19, 2025, with users discovering and publicly reporting the issue on October 23, 2025

Where: The problem affects all Google Search Console properties and user profiles globally, impacting users across different geographic regions and account types

Why: The reporting disruption matters because marketing professionals depend on Search Console performance data for critical business decisions including content strategy, technical optimization priorities, and resource allocation. The multi-day gap disrupts standard workflow processes built around daily performance monitoring during a period when Google recently enhanced reporting capabilities through comparison mode features and Search Console Insights integration.