Google tells mobile app publishers to prepare for the iOS 14
GMA SDK is prepared for the new AppTrackingTransparency framework
![Consent Manager](/content/images/size/w2000/2022/04/Consent-in-iOS.png)
Google yesterday told mobile app publishers to prepare for the new AppTrackingTransparency framework, announced by Apple in June this year. AppTrackingTransparency framework is a compulsory consent manager for all apps with ads.
Google is recommending publishers to implement the GMA SDK 7.64.0 (or later) and set up consent messaging to help prevent a significant loss in ad revenue.
Google released GMA SDK version 7.64.0 on August 11. The new version added support for App Tracking Transparency. Google says “apps are strongly recommended to request App Tracking Transparency authorization for IDFA access in order to monetize effectively on iOS 14.”
In Europe, publishers are facing two challenges related with privacy. The new AppTrackingTransparency framework in iOS, and the implementation of TCF v2.0. These two consent frameworks will impact the number of ad impressions displayed to users on the open web, and in the apps in iOS.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers