Google to introduce a ‘Send to phone’ functionality on CTV YouTube Ads

Google this month announced it will introduce a ‘Send to phone’ functionality on Connected TV (CTV) YouTube Ads.

According to Google, the interactive Send to phone call-to-action will be added to YouTube ads serving on connected TV, providing the ability to send a link to the logged-in user’s phone.

This ‘Send to phone’ functionality will be added for new and existing YouTube & partners video line items that feature call-to-action text or are YouTube video action campaigns that are opted into connected TV devices.