Google to introduce Brand Lift Studies on TV screens

Google this week announced the introduction of Brand Lift Studies on TV Screens. Brand lift surveys will be available in the coming weeks for the YouTube app, and in early Q3 for YouTube TV. 

Debbie Weinstein, Vice President Global Video & YouTube Solution at Google, wrote that Google is accelerating the launch of Brand Lift for YouTube on TV screens, meaning that surveys are now optimized for the big screen and interactivity with a TV remote, so people can easily respond or skip the survey.

According to Google, Brand Lift Studies (BLS) help marketers to make informed decisions about ad performance.