Google to introduce video signals in DV360's custom bidding
Google this month announced that it’s introducing new brand signals in Custom bidding scripts.
According to Google, the new brand signals enables advertisers to optimize towards video player size and environment.
Custom bidding doesn’t apply to YouTube, Gmail, Twitter, Audio, Tag Guaranteed, or Programmatic Guaranteed inventory.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
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