Google to introduce Consent Mode directly in Google Tag Manager
Google today announced that it will soon enable advertisers to implement Consent Mode directly from Google Tag Manager.
According to Google, advertisers will be able to modify and customize tag behavior in response to users' consent preferences.
Vidhya Srinivasan, VP/GM Buying, Analytics, and Measurement, at Google Ads, wrote that When users don't consent to cookies, Consent Mode will use conversion modeling to recover, on average, more than 70% of ad-click-to-conversion journeys, ensuring that you continue to measure the complete performance of your media in a privacy-safe way.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
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