Google to introduce support for Google Analytics goals on Custom Bidding scripts in DV360

Google this month announced that advertisers will soon be able to use goals from a linked Google Analytics account to build Custom Bidding scripts.

According to Google, by using a goal with Custom Bidding, advertisers can optimize towards metrics from the goal to represent specific user journeys on your site.

Linking Google Analytics to DV360, enables advertisers to import DV360 campaign data, export remarketing lists and import DV360 cost data. Advertisers can also auto-tag the destination URLs, and now also export the Google Analytics goals to the Display & Video 360 advertiser to use Custom Bidding.

---

PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.

You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.

Know more about us or contact us via info@ppc.land

Our latest marketing news:

• Amazon launches Target Promotion for Sponsored Products advertisers
• Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
• FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
• Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
• Meta tackles Nigerian financial Sextortion Scams in massive account purge
• FTC launches probe into surveillance pricing practices of eight companies
• Location-based advertising: revolutionizing digital marketing strategies
• Reddit's exclusive Search Deal with Google raises concerns over AI Data
• Netflix surges in Nielsen rankings, streaming dominates TV consumption
• Kargo and TikTok partner to enhance offline sales insights for advertisers