By Luís Daniel Rijo in Display News — Sep 14, 2020

Google to label black-owned publishers in DV360’s Marketplace

Google is highlighting multicultural groups-owned publishers in DV360’s Marketplace so advertisers can support them with their ad spend.

DV360’s Marketplace

Google last week announced that is highlighting black-owned publishers in Display & Video 360’s marketplace for U.S. advertisers.

Google says that it has worked with Google Ad Manager, GumGum, Kargo, Magnite, TripleLift, Verizon Media, Xandr, and Yieldmo exchanges, and soon will expand the labeling to other multicultural groups-owned publishers.

According to Google, this a way for advertisers to support content from a diverse set of publishers.

Google reaffirms the policy where advertisers are not allowed to personalize ads based on categories such as race, religion, ethnicity, or sexual orientation, and that this program does not change anything in that regard. Instead, Google says this program will help marketers who would like to support businesses owned by self-identified members of multicultural communities.

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