Google to move Shopping and Local campaigns to Performance Max
Google this week announced that all Smart Shopping and Local campaigns in Google Ads will move to Performance Max, from July through September.
![Performance Max roadmap](/content/images/size/w2000/2022/01/Performance-Max-Upgrade.jpg)
Google this week announced that all Smart Shopping and Local campaigns in Google Ads will move to Performance Max, from July through September.
Performance Max campaigns buy ads across YouTube, Display, Search, Discover, Gmail and Maps from a single campaign. Google says these campaigns complement the keyword-based search campaigns.
According to Google, advertisers will no longer be able to create new Smart Shopping and Local campaigns once the existing campaigns are automatically moved.
Google is launching a “one-click” tool in Google Ads to move the Smart Shopping campaigns and the Local campaigns to Performance Max before this period. The launch of the “one-click” tool in Google Ads will happen in April for Shopping campaigns, and in June for Local campaigns.
Google recommends advertisers to wait to upgrade the existing Smart Shopping campaigns until the upgrade tool becomes available, in order that advertisers avoid overlapping targeting.
Google says that learnings from the existing campaigns will be used in the new Performance Max campaigns to ensure consistent performance.
According to Google, with Performance Max campaigns, advertisers get the same foundational features of Smart Shopping and Local campaigns while accessing brand new inventory and formats across YouTube, Search text ads and Discover.
![Google Inventory](https://ppc.land/content/images/2022/01/image.png)
From early testing, advertisers who moved the Smart Shopping campaigns to Performance Max see an average increase of 12% in conversion value at the same or better return-on-ad-spend (ROAS).
Google says it needs 2-3 days to reach the online sales or omnichannel goals and 3-4 weeks for campaigns with offline-only goals.
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers