Google to restrict financial ads in the UK, starting in August

Google to restrict financial ads in the UK, starting in August

Google last month announced it will introduce new verification requirements for Financial Services advertisers targeting the UK, starting in August.

Advertisers on financial services vertical in the UK need to be authorized by the UK Financial Conduct Authority (UK FCA), and show that to Google.

Google clarifies the verification is required for all ad formats and extensions, but Authorized Buyers (Google Ad Manager exchange) and DV360 accounts that engage in financial services don’t need to get verified at this time.

Non-financial advertisers that show ads to UK users who appear to be seeking for financial services need to ask for an exemption.



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