By Luís Daniel Rijo in Search News — Feb 23, 2024

Managing Branded Queries and AI-Generated Assets in Performance Max Campaigns

Google Ads has released information regarding two frequently asked questions about Performance Max campaigns: controlling branded queries and ownership of AI-generated assets.

Performance Max

Google Ads has released information regarding two frequently asked questions about Performance Max campaigns: controlling branded queries and ownership of AI-generated assets.

Controlling Branded Queries:

Account-level negative keywords: Excludes branded queries across all campaigns but impacts unrelated campaigns as well.
Campaign-level brand exclusions: Targets specific campaigns, excludes branded queries including variations, and offers finer control.

Recommendations:

Campaign-level brand exclusions are generally preferred for broader variation blocking.
Monitor exclusion impact on reach and performance to avoid hindering valuable conversions.

Ownership of AI-Generated Assets:

Users own unique images generated by Performance Max.
Generated images can be used outside Google Ads, such as on websites, adhering to Google's policies and terms.
All AI-generated images are clearly marked using SynthID watermarks and open standard metadata.

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