Google updates Advertising Policy for Bulgaria

Google last week announced an update to its advertising policy for Bulgaria. This update aligns Google's advertising practices with recent changes in Bulgarian gambling laws.

The specifics of the updated policy haven't been publicly disclosed. However, according to Google, the changes reflect recent amendments to Bulgarian gambling regulations. These regulations may aim to control or restrict gambling advertising within the country.

The updated policy prohibits the following types of gambling-related content in advertisements targeting users in Bulgaria:

• Online Gambling: This includes advertising for any internet-based games where money or valuables are wagered for a chance to win more.
• Gambling-Related Content: This encompasses a broader category, potentially including promotions for physical casinos or gambling products like chips or vouchers.
• Gambling Information: This could restrict advertising that provides information or advice related to gambling, such as betting tips or odds.

Advertisers promoting gambling-related content on Google Ads or other Google platforms must comply with the company's advertising policies. Failure to adhere to these policies can result in ad disapprovals or account suspensions.

Google Ads policies are subject to change, and advertisers are responsible for staying up-to-date on the latest guidelines. Advertisers can find information on policy updates through resources like the Google Ads Help Center.

The specific details of the changes in Bulgarian gambling laws remain unknown. However, this update highlights a broader trend of increasing regulation surrounding online and offline gambling advertising. Advertisers operating in this industry should stay informed about evolving regulations in the markets they target.