Google updates Display & Video 360 API v1
Google this week released an updated to the Display & Video 360 API v1. The update includes targeting capabilities, targetable entity management, and a new creative entity field lineItemIds.
In the Display & Video 360 API, advertisers can now add or remove channels, digital content labels, and sensitive categories at advertiser level. Google says the targeting changes are then applied to all current and future campaigns.
On the API update, google introduced targetable entity management that allows advertisers to create and update Inventory Source Groups, Negative Keyword Lists, and Location Lists. Channels can now be updated as well, but not created.
According to Google, a new Creative entity field lineItemIds (output only) now lists the line items the creative is currently associated with.
Google launched the API for DV360 in April.
. Written by Luís Daniel Rijo. Follow PPC Land on LinkedIn.
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