Google updates DV360 API introducing support for Customer Match
With Customer Match, advertisers can upload contact information or mobile device IDs using the Display & Video 360 API.
![Customer Match](/content/images/size/w2000/2022/02/customer-match-dv360-google.png)
Google this week updated DV360 API introducing support for creating and updating Customer Match.
With Customer Match, advertisers can upload contact information or mobile device IDs using the Display & Video 360 API. With this data, Google matches the data with Google data and creates targetable audiences.
Additional updates
Google introduced a new reservationType field in InsertionOrder and LineItem resources that identifies whether a resource is Tag Guaranteed, Programmatic Guaranteed, or not guaranteed.
Advertisers are also now able to retrieve and set whether a line item automatically targets new exchanges through a new excludeNewExchanges field.
In this update, Google doubled the existing default API request limits for the Display & Video 360 API.
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