Google this week updated DV360 API introducing support for creating and updating Customer Match.
With Customer Match, advertisers can upload contact information or mobile device IDs using the Display & Video 360 API. With this data, Google matches the data with Google data and creates targetable audiences.
Google introduced a new reservationType field in InsertionOrder and LineItem resources that identifies whether a resource is Tag Guaranteed, Programmatic Guaranteed, or not guaranteed.
Advertisers are also now able to retrieve and set whether a line item automatically targets new exchanges through a new excludeNewExchanges field.
In this update, Google doubled the existing default API request limits for the Display & Video 360 API.