Google is being updating DV360’s troubleshooter on the last weeks. On the deal troubleshooter, advertisers can see why the deals are not spending, and see the specific reasons and quantifications for why impressions are lost.
According to Google, the data is available within one hour for total available requests, impressions won, and win rate. Detailed data take longer.
On the last update, Google is enabling advertisers to see which frequency cap in the campaign’s hierarchy is causing impression loss. Besides, advertisers can also see impression loss attributed to no cookies on a bid request.
There are 3 reasons for filtering eligible impressions (impressions meeting the targeting): frequency, budget or pacing.
Advertisers can also see why Google is filtering the bid requests. Here there are also 3 reasons for filtering the bid requests: prebid, targeting, and creative.
Prebid
Invalid traffic
Unauthorized seller (Ads.txt)
Could not lookup Deal ID
Domain could not be crawled (Brand safety)
Domain is not approved for ad requests
Traffic from minors in CA and DL
Content language not supported
Rewarded ads are not supported
Provided URL is an IP address
Non-monetizable content
Other
Targeting
Brand safety
Apps and URLs
Keywords
Categories
Environment
Viewability
Language
Video targeting
User-rewarded content
Audience list
Geography
Day and time
Demographics
Browser
Device
Connection speed
Carrier and ISP
Inventory source
A/B or brand lift experiments
Ad position
Authorized Seller state
More than 3 dimensions
Creative
Creative dimensions don’t match inventory
Uses a 4th party URL not allowed by publisher
Publisher doesn’t accept creative assets of this type (e.g. most commonly Flash)
Creative type doesn’t match inventory type
Creative isn’t approved by exchange
Product category of creative is blocked by exchange
Direction of expandable creative doesn’t match inventory
Click-through URL not allowed by publisher
Creative content is in a category restricted by publisher
Landing page is blacklisted by publisher
Creative doesn’t match brand safety requirements
Skippability of video doesn’t match inventory requirements
Creative format doesn’t match inventory
Video has playback errors
Video is too long
Too many VAST wrappers
Video format doesn’t match inventory
Language of creative doesn’t match inventory
Creative requires companion slot, but doesn’t match