Google's Privacy Readiness Guide

Google's Privacy Readiness Guide
Deprecation of third-party cookies in Chrome

Google's 2024 Privacy Readiness Guide is designed to help businesses prepare for the deprecation of third-party cookies in Chrome, which is scheduled to happen in the second half of 2024.

The guide provides businesses with a number of recommendations on Google Ads, Display & Video 360, and Campaign Manager 360.

Google's Recommendations

Build a durable ads infrastructure

  • Establish robust sitewide tagging with the Google tag or Google Tag Manager, so you capture the data that matters most to you. And for advertisers operating in the European Economic Area and the UK, create a strong framework to collect and maintain users’ consent with Consent Mode.
  • Enable cross-domain linking to confidently measure the customer journey across multiple domains.
  • Set up enhanced conversions to improve the accuracy of your conversion measurement.
  • Use the Google tag as the format for your Floodlight activities in Display & Video 360 and in Campaign Manager 360, so you capture the data that matters most to you. And for advertisers operating in the European Economic Area and the UK, create a strong framework to collect and maintain users’ consent with Consent Mode.
  • Label your Floodlight tags with conversion goals (coming soon)* and disable or archive unused Floodlight activities to improve the effectiveness of your measurement.

Measure and attribute your conversions accurately

  • Use Google Analytics 4 to gain deeper insights across your websites and apps.
  • Identify any HTTP pages on your site and convert them to secure HTTPS pages to meet website security standards.
  • Turn on YouTube auto-tagging in Display & Video 360 and enhanced attribution in Campaign Manager 360 for improved click-through conversion attribution.
  • Confirm your conversion domains are set up properly for each placement in Campaign Manager 360 to ensure the right conversion events are measured.
  • Set up new tracking ads for a more accurate conversion attribution in Campaign Manager 360.

Reach and engage with relevant customers

  • Adopt Customer Match to reach and re-engage your customers on Google’s surfaces.
  • Adopt optimized targeting to reach more customers who are likely to convert.
  • Test Publisher Advertiser Identity Reconciliation (PAIR) to re-engage with your highest-intent audiences across premium publisher content.*
  • Make sure you opt into enhanced automation to preserve your audience re-engagement capabilities.

Additional Recommendations

  • Regularly review and update your campaign settings to ensure they are aligned with your business goals.
  • Use Google's machine learning tools to automate and optimize your campaigns.
  • Experiment with new ad formats and targeting options to reach your audience more effectively.
  • Stay up-to-date on Google's latest product releases and best practices.

Read more