By Luís Daniel Rijo in Retail News — Mar 4, 2024

Google's Spring Try Guide unveils Top Fashion, Beauty, and Home Trends

Google has released its Spring Try Guide, a curated collection of seasonal trends with shopping recommendations.

Spring Try Guide

Google last month has released its Spring Try Guide, a curated collection of seasonal trends with shopping recommendations. The guide features insights from Google Trends and collaborations with style icons like Jenna Lyons, Monet McMichael, Martha Stewart, and PJ Tucker.

Key Trend Highlights

Home: Armchairs and coffee tables are trending in furniture, with an emphasis on locally available items and fast shipping options for quick updates.
Beauty: Laura Mercier Real Flawless Weightless Perfecting Foundation and Tarte Maracuja Juicy Lip Plump are in high demand. Google's AR Beauty tool lets users virtually try on makeup before purchasing.
Fashion: Nike is the top sneaker brand, while Mary Jane flats are the season's must-have shoe style. Shoppers can use Google Search filters to find items matching their style preferences.

Google Shopping Tools for Enhanced Experience

Google highlights its enhanced shopping capabilities within the Try Guide:

"Get it fast" filter: This option shows products with fast shipping or local availability.
AR Beauty tool: Try on makeup shades virtually using AR technology.
Search filters: Narrow down fashion searches by color, style, and other criteria.

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