By Luís Daniel Rijo — Dec 11, 2019

GumGum launches a new beta with In-Video ads

GumGum yesterday announced the preliminary rollout of a new In-Video ad unit. The In-Video ad unit is a non-disruptive alternative to pre-and mid-roll ads that have been made available to select partners through a pilot beta-test program.

The beta-test will run through December, before moving toward a wider release in 2020.

According to GumGum, the In-Video ads appear for six-second periods in the lower-third portion of a video, and they do not interrupt playback the way that pre-and mid-roll ad units do. GumGum says the In-Video ads are equally memorable, according to preliminary brand recall research.

“These In-Video units have a simple but crucial advantage over pre-roll or mid-roll: they deliver messaging and creative to highly engaged users who are actively viewing video content, and without disrupting their user experience,” said GumGum CGO Ben Plomion. “We feel that In-Video represents a new realm of branding opportunities for the advertiser and we’re obviously proud to have partners like Sprint –– a company known for leading technological transformation –– who share our interest in developing alternatives to pre-roll and mid-roll.”

GumGum has a patent pending on a Server-Side Ad Insertion (SSAI) overlay technology that will allow the company to serve its In-Video units also in OTT environments.

PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.

You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.

Know more about us or contact us via info@ppc.land

Our latest marketing news:

Subscribe via email