History Tab in DV360 now contains history changes and performance charts

Advertisers using Google’s DSP, DV360, have, since November, a new history tab under Line Items. The history tab contains change descriptions, date ranges, and performance charts.

Google says performance charts were added to line item history so advertisers can compare recent changes with the performance metrics.

In DV360, the history tab is available on the following levels: Partner, Advertiser, Campaign, Insertion Order, and Line Item.


Read more