Last year, in November, Twitter has launched the Twitter Promote Mode (TPM), a subscription product for ads. In Twitter Promote Mode, advertisers pay 99 USD for the automatic promotion of Tweets and the profile, attracting more followers and having additional reach. Twitter says that higher tiers will be available for larger accounts in future.
Twitter Promote Mode is available in the USA, Japan and UK. Users with a focus audience on these 3 countries can already test the product:
The targeting options of the Twitter Promote Mode are limited to interests, country, and cities. This is the next step:
And then you can wait for the results. According to Twitter, “at the current price ($99 per month) accounts will reach 30,000 additional people and add 30 followers each month on average.”
How Twitter Promote Mode works?
Each day, up to first ten Tweets will be put into a Promoted Tweets campaign that targets the selected audience. Not every Tweet that is added to the Promoted Tweet campaign will serve an impression, and the extent each Tweet is promoted may vary based on that Tweet’s performance. Promote Mode will also run a Promoted Account campaign which will attract new followers. Retweets, Quote Tweets, or replies will not be promoted.
The targeting users can choose are changeable at any time. Advertisers can target up to 5 interest or metro locations or regions within your selected country (Japan, UK or USA).
Users can pause the promotion, but that action will not pause the subscription and Twitter will bill the full month.
At the moment, Twitter has 262 million users internationally and 68 million monthly active users in the US. Around half of the advertising revenue of Twitter is generated in the US.