Hulu opens the ad inventory to Basis DSP

Hulu this month certified Basis, Centro’s DSP, to buy in Hulu’s private marketplace (PMP). Hulu's certification enables Basis customers to activate campaigns in Hulu, and to leverage Hulu's data-driven audience segments based on user demographics, interests, behaviors, and location.

OTT video
OTT video

This post is for paying subscribers only

Already have an account? Sign in.

Subscribe to PPC Land

Don’t miss out on the latest issues. Sign up now to get access to the library of members-only issues.