Hulu this month certified Basis, Centro’s DSP, to buy on Hulu’s private marketplace (PMP). Hulu’s certification enables Basis customers to activate campaigns in Hulu, and to leverage Hulu’s data-driven audience segments based on user demographics, interests, behaviors, and location.
“Hulu and Centro are aligned in automating the buying of OTT video to make ad spend on this channel more seamless, effective, and compelling for agencies,” said Tyler Kelly, president of Centro.
“Advertisers deserve choice and control in their transaction experience,” added Doug Fleming, Head of Advanced TV at Hulu. “Adding Centro’s Basis as a certified DSP partner offers advertisers yet another opportunity to reach their target audiences with efficiency on Hulu via our Advanced TV platform.”