IAB France publishes a guide of the traceability of the programmatic flows
IAB France last month published its guide of the traceability of the programmatic flows. IAB France says this guide has the goal to promote the understanding of technical exchanges within the value chain.
![IAB France publishes a guide of the traceability of the programmatic flows](/content/images/size/w2000/2021/07/Programmatic-Transparency-IAB-France.png)
IAB France last month published its guide of the traceability of the programmatic flows. IAB France says this guide has the goal to promote the understanding of technical exchanges within the value chain.
The Guide sur la Traçabilité des Flux Programmatiques recalls the positioning and role of each actor in the value chain and details the processes at work during the realization of a programmatic auction, in particular via the OpenRTB protocol.
Here the 10 roles on Programmatic
- Advertiser
- Agency
- Adserver Buyside
- Trading Desk
- DSP
- 3rd Party Buyside
- SSP
- External Management
- Adserver Sellside
- Publisher
PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.
Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.
You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.
Know more about us or contact us via info@ppc.land
Our latest marketing news:
- Amazon launches Target Promotion for Sponsored Products advertisers
- Amazon Prime Video secures landmark NBA and WNBA broadcasting rights deal
- FTC Warns: Hashed data not anonymous, companies risk deceptive practice claims
- Taboola unveils AI-powered solution to boost publisher traffic amid digital shifts
- Meta tackles Nigerian financial Sextortion Scams in massive account purge
- FTC launches probe into surveillance pricing practices of eight companies
- Location-based advertising: revolutionizing digital marketing strategies
- Reddit's exclusive Search Deal with Google raises concerns over AI Data
- Netflix surges in Nielsen rankings, streaming dominates TV consumption
- Kargo and TikTok partner to enhance offline sales insights for advertisers