IAS enhances TikTok brand safety & suitability reporting

Integral Ad Science (IAS) this week unveiled new advancements in its Brand Safety and Suitability measurement solutions tailored for TikTok, the rapidly growing short-form video platform.

The enhancements offer advertisers deeper insights, customized control, and broader global reach to safeguard their brands.

Key Enhancements

• Third-Party Validation: IAS now validates TikTok's Category Exclusion and Vertical Sensitivity segments, ensuring ads appear in environments aligned with brand values.
• Custom Reporting: Automated Suitability Profiles in IAS reporting now mirror settings selected by advertisers within TikTok Ads Manager, delivering tailored insights.
• Global Expansion: Coverage for IAS's cutting-edge Brand Safety and Suitability measurement now extends to 62 countries worldwide.

11 additional countries include Bangladesh, Cambodia, Costa Rica, Denmark, Dominican Republic, Finland, Greece, Guatemala, Hungary, Norway, and Panama.

The IAS solution leverages advanced AI, analyzing video, audio, and text for accurate content classification. Advertisers gain a frame-by-frame analysis of TikTok's For You Feed, supporting data-driven decision-making.

This announcement reinforces the ongoing partnership between IAS and TikTok. IAS offers comprehensive measurement aligned with the Global Alliance for Responsible Media (GARM) framework, ensuring brand safety across TikTok's expanding footprint.