ID5 and Adobe partner to power privacy-first audience engagement in a cookieless world

ID5 today announced a strategic integration with Adobe Advertising. This partnership empowers marketers to target relevant audiences and accurately measure campaign success - all without relying on traditional third-party cookies.

Enhanced Targeting Without the Need for Cookies

The ID5 and Adobe Advertising collaboration offers marketers a future-proof suite of advertising tools. At the core is ID5's privacy-centric identity solution, already widely adopted throughout the digital advertising ecosystem. This, combined with Adobe Advertising's expertise in streamlining data across channels, allows brands to:

• Pinpoint the Right Audiences: Effortlessly reach valuable customers both on their own websites and across paid media.
• Retarget with Precision: Re-engage interested users, even in cookieless environments.
• Measure What Matters: Gain deeper insights into campaign performance, with a focus on conversions.

How It Works

Marketers can use the Adobe Experience Cloud to convert website visitor data into ID5 IDs, unlocking the ability to target them offsite. Furthermore, advertisers can utilize third-party audience segments that have been enabled with ID5 technology. Crucially, campaign performance can be measured across Adobe Advertising and Adobe Analytics.

The ID5 and Adobe Advertising partnership highlights the industry-wide shift toward cookieless solutions that preserve user privacy. By adopting this approach, brands can future-proof their strategies and build trust with their audiences.