By Luís Daniel Rijo in Audio News — Mar 1, 2021

iHeartMedia starts reporting podcasting business separately

iHeartMedia was divided in 2: iHeartMedia Digital Audio Group and iHeartMedia Digital Audio Group.

iHeartMedia last month announced that it has created a management structure for each business, now split into iHeartMedia Digital Audio Group and iHeartMedia Digital Audio Group.

According to iHeartMedia, the iHeartMedia Digital Audio Group includes the podcasting business – iHeartMedia is the number one podcast publisher in downloads, unique listeners, revenue, and earnings – as well as the iHeartRadio digital service; the company’s digital sites, newsletters, digital services and programs; and its digital advertising technology companies, including Jelli, RadioJar, Unified and Voxnest, and will also include the Triton Digital upon completion of the acquisition.

The iHeartMedia Digital Audio Group is led by Conal Byrne as Chief Executive Officer and Darren Davis as Chief Operating Officer, with Carter Brokaw serving as the President of Digital Revenue and Jessica Jerrick as Executive Vice President of Digital Distribution and Platform Partnerships.

The iHeartMedia Multiplatform Group, currently representing almost 75% of iHeartMedia’s revenue, includes the iHeartMedia Markets Group, with its 860+ radio stations in 160 markets; the company’s live and virtual events business; and the National Sales organization.

The iHeartMedia Multiplatform Group is led by Greg Ashlock as Chief Executive Officer and Tim Castelli as Chief Revenue Officer. In addition, Julie Talbott joins this group in her role as President, Premiere Networks; Hartley Adkins will become President of the Markets Group; Jeff Howard remains President of National Sales and Tony Coles as President of BIN: Black Information Network.

“These new reportable segments will enable us to strengthen the mission and tighten the focus of both the iHeart Digital Audio Group and the iHeart Multiplatform Group, while accelerating our ability to deliver industry-leading products and services to our listeners and advertising partners across all of our platforms,” said Bob Pittman, iHeartMedia Chairman, and CEO. “Creating these two business reportable segments will allow us to provide the investment community with increased visibility into the financial results of each segment – enabling them to better appreciate the strong growth and success of our digital businesses, including our industry-leading podcast business, as well as the continued strength of our broadcast radio and marquee events businesses.”

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