Index Exchange last month integrated the netID from the European netID Foundation (EnID). Index Exchange says it is one of the first exchanges to integrate netID that gives 65 publishers in Germany the possibility to offer their advertising inventory to partners via the IX Library.
“As one of the first exchanges to go to market with this solution in Germany, our partnership with netID is a crucial step in bringing people-based buying to the German market," said Mike O’Sullivan, Vice President of Product at Index Exchange.
The netID functions as a single sign-on and Identity provider for European consumers. According to Index Exchange, this solution allows agencies and advertisers to transact on the people-based netID identifier in Germany.
The European netID Foundation was founded in March 2018 by Mediengruppe RTL Deutschland, ProSiebenSat.1, and United Internet, 3 main publishers in Germany. The European netID Foundation pursues the goal of establishing a European alternative to US providers with the netID as a single sign-on.
“Thanks to the cooperation with Index Exchange we offer our partners an even better opportunity to use our two consent products netID Enterprise and netID Professional," said Sven Bornemann, CEO of the European netID Foundation. "Using the netID Identifier, publishers can display advertising and content that is individually tailored to the consumer across all devices, in compliance with data protection regulations. The cooperation with Index Exchange as an international company also makes it easier for international publishers to use our netID products. That supports our planned expansion in Europe.”