Instacart last month announced new display ads and brand pages, products similar to Amazon Ads. Brand pages and display ads are available in the Instacart Ads self-service portal, Instacart Ads Manager.
The new display ads are auction-based that appear throughout the shopping journey on Instacart. The new display ads are banners placed across Instacart, in keyword search, browsing storefronts, departments, and aisles. The targeting available for Instacart ads is based on anonymized purchase behavior or specific keywords.
Instacart’s new brand pages enable CPG brands to drive consumers to shoppable destinations, and curated by the brands.
According to Instacart, the new brand pages are free to create and advertisers can customize layouts and create product collections.