Instacart receives accreditation from the Media Rating Council (MRC)

Instacart this month announced it has received accreditation from the Media Rating Council (MRC). This recognizes the accuracy and reliability of Instacart's ad impression, click, and viewability measurement across several key formats: Sponsored Product, Display, Shoppable Display, and Shoppable Video.

Why This Matters for Advertisers

• Trust and Transparency: The MRC is a non-profit that sets rigorous standards for media and advertising measurement. This accreditation gives advertisers confidence that their Instacart campaigns are delivering measurable results.
• Competitive Landscape: Instacart is one of the first grocery tech companies, and among a select group of retail media networks, to earn MRC accreditation. This highlights their commitment to providing trustworthy data for advertisers.

Instacart works with over 5500 CPG brands, helping them increase awareness and sales. This accreditation is part of Instacart's larger focus on providing valuable, transparent measurement solutions, and builds on existing partnerships with verification leaders like DoubleVerify and Integral Ad Science.

“Advertisers are overwhelmed with choice when it comes to retail media networks. As retail media continues to grow, trusted measurement is increasingly important for advertisers to make decisions about where to invest. Instacart is committed to building the tools and measurement capabilities that help our partners make the most informed, strategic decisions. We’re proud of this accreditation and look forward to continuing to work with the MRC to maintain this level of quality and rigor in our advertising offering,” said Chris Rogers, Chief Business Officer, Instacart