IRIS.TV contextual solution for video now available in Telaria

IRIS.TV last week announced the creation of a solution to access and analyze individual videos directly from publishers’ content management systems,

IRIS.TV contextual solution for video now available in Telaria

IRIS.TV last week announced the creation of a solution to access and analyze individual videos directly from publishers’ content management systems, providing those categories then to programmatic buyers. Telaria was IRIS.TV’s first official SSP to integrate the contextual solution.

IRIS.TV’s Contextual Ad Targeting for Video enables the creation and execution of contextual data through programmatic video channels.

Telaria will give video publishers the ability to present video inventory using both contextual and brand-safety segmentations, enabling brands to reach their target audiences through relevant programming.

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