By Luís Daniel Rijo in Video News — Jun 27, 2019

IRIS.TV contextual solution for video now available in Telaria

IRIS.TV last week announced the creation of a solution to access and analyze individual videos directly from publishers’ content management systems,

IRIS.TV last week announced the creation of a solution to access and analyze individual videos directly from publishers’ content management systems, providing those categories then to programmatic buyers. Telaria was IRIS.TV’s first official SSP to integrate the contextual solution.

IRIS.TV’s Contextual Ad Targeting for Video enables the creation and execution of contextual data through programmatic video channels.

Telaria will give video publishers the ability to present video inventory using both contextual and brand-safety segmentations, enabling brands to reach their target audiences through relevant programming.

PPC Land is an international news publication headquartered in Frankfurt, Germany. PPC Land delivers daily articles brimming with the latest news for marketing professionals of all experience levels.

Subscribe to our newsletter for just $10/year and get marketing news delivered straight to your inbox. By subscribing, you are supporting PPC Land.

You can also follow PPC Land on LinkedIn, Bluesky, Reddit, Mastodon, X, Facebook, Threads, and Google News.

Know more about us or contact us via info@ppc.land

Our latest marketing news:

Subscribe via email