ironSource launches an app marketing software

ironSource last week announced the launch of ironSource Luna, an app marketing software, enabling advertisers to build interactive creatives at scale, deploy them across major marketing channels, and leverage automated optimizers.

According to ironSource, the new Luna combines the capabilities of Luna Labs and Bidalgo, both acquired by ironSource in 2021, creating the world’s first purpose-built platform for cross-channel app marketing.

“In an increasingly crowded app ecosystem, achieving incremental growth simultaneously on all channels is critical to scale an app-based business,” said Dan Greenberg, Chief Creative Officer at ironSource. “The new Luna platform, the first specifically built for app marketers, does just that by closing the marketing loop across all channels so app marketers can build creatives, deploy them across channels, and optimize to drive performance - all in one, unified platform.”

In ironSource Luna, each creative is assigned a unique Luna Creative ID (LUCID), allowing tracking of creative’s performance in its various iterations and across all channels.

ironSource Luna also includes search ads, a product allowing marketers to optimize their marketing on Apple Search Ads, a channel which ironSource says it has seen a significant increase in spend in the last year.