Kasasa partners with Acxiom to create an​ omnichannel customer view

Acxiom last week announced a new multi-year partnership with Kasasa, a financial technology, and marketing provider committed to driving results for over 900 community banks and credit unions.

Acxiom last week announced a new multi-year partnership with Kasasa, where Kasasa will use Acxiom’s Unified Data Layer analytics solution, a service that integrates data from offline and digital sources, creating an omnichannel customer view and enabling omnichannel analytics and measurement.

Kasasa will also use Acxiom’s Audience Data and Identity Management Solutions to identify prospective and priority audiences based on individual bank branch locations and, in conjunction with its enhanced omnichannel measurement and attribution, optimize their marketing campaigns and spend to attract customers across all channels.

Kasasa is a financial technology and marketing provider with 900 community banks and credit unions as clients. Based in Austin, Texas, Kasasa has 450 employees.