By Luís Daniel Rijo in Data News — May 31, 2020

LiveRamp says 18 SSPs and 35 DSPs are live or committed into IdentityLink

LiveRamp this month presented the financial results for the first quarter of 2020, and the revenue was up 35% compared to the prior year period, reaching $106 million in revenue. LiveRamp continues to forecast growth for 2020.

LiveRamp IdentityLink

LiveRamp stated that there are currently 18 supply-side platforms (SSPs) live or committed to implementing IdentityLink in the bidstream, including OpenX, Index Exchange, Pubmatic, Rubicon Project, and TripleLift.

Besides, over 45 publishers globally signed for Authenticated Traffic Solution (ATS), covering the US, UK, France, Spain, Italy, and Japan.

LiveRamp says that there are 35 demand-side platforms (DSPs) live or committed to bid on IdentityLink, including Amobee, Criteo, dataxu (Roku), and MediaMath.

Last year, LiveRamp expanded the capabilities of IdentityLink to include Connected TVs.

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