Looker Studio adds Slack delivery for Pro users

Google launched Slack report delivery for Looker Studio Pro on October 16, 2025. The feature enables users to send reports directly to Slack channels and individual users within their connected workspaces. This capability arrives as a preview feature subject to Google's Pre-GA Offerings Terms.

The Slack integration requires specific prerequisites. Users must hold a Looker Studio Pro subscription. Google Workspace administrators must enable the Slack delivery channel for their organization, which remains allowed by default. Administrators can modify this setting through the Google Admin console under Apps, navigating to Additional Google services and then Looker Studio, where content distribution settings control the feature.

The connection process occurs at the organizational level. Looker Studio Pro administrators can connect one or more Slack workspaces to their Looker Studio organization. The system allows administrators to remove connected workspaces through the Enterprise admin settings. Users can re-authenticate or revoke access to connected Slack workspaces through share settings.

Report scheduling follows a structured workflow. Users select a report for scheduling, access the Share menu, and choose Schedule delivery. Within the Destination field, Pro users select Slack. When administrators have connected multiple Slack workspaces to Looker Studio, users must select their target workspace. Authentication through Slack occurs if prompted.

The delivery configuration offers three recipient categories. Users can send reports to Channels, Users, or specify a Manual ID. A single schedule accommodates multiple channels or multiple users, but cannot mix channels and users. Report creators can optionally add custom messages to accompany reports. However, reports in the "Owned by me" folder cannot include custom messages without upgrading to Looker Studio Pro status.

Recipients can optionally select specific report pages for inclusion. Schedule creators set the date and time for initial delivery along with delivery frequency. The system allows immediate delivery through a "Send now" option. Clicking Save finalizes the schedule creation.

Scheduled Slack delivery posts messages to recipient users or channels. Messages originate from the schedule sender's Slack account. Each message includes two primary elements: a PDF attachment of the report and a "View in Looker Studio" link. Users can apply filters to Slack schedules using the same methodology as email schedules.

The feature operates under several constraints. Looker Studio Pro user status remains mandatory for Slack delivery scheduling. Schedule creators must hold owner or editor permissions for the target report. Reports can only be scheduled to Slack channels where the creator holds membership. A single report permits scheduling to a maximum of 5 Slack channels or 10 Slack users. Additional schedules become necessary for larger recipient groups.

Filter options maintain limitations. Email address-based filtering remains unavailable for Slack delivery. All schedule recipients receive identical report versions. Multiple Slack channels or multiple Slack users can populate a single schedule, but mixing both categories within one schedule proves impossible.

Troubleshooting pathways address common delivery failures. Users should verify workspace connection to Looker Studio. The system requires confirmation that Looker Studio user accounts maintain access to the Slack workspace. Slack users must hold membership in target Slack channels. Standard scheduling troubleshooting tips appear in Google's documentation section addressing undelivered reports.

This development matters for marketing professionals because it establishes direct integration between business intelligence reporting and team communication platforms. Organizations can now embed data delivery into existing collaboration workflows without requiring separate email systems or manual report distribution processes.

The Slack integration complements earlier Looker Studio Pro enhancements including AI-powered features launched throughout 2024 and 2025. These capabilities collectively transform Looker Studio from a visualization tool into an integrated reporting ecosystem. The platform previously expanded its data source connections and visualization options while maintaining compatibility with existing reporting infrastructure.

The preview status indicates potential limitations in feature support. Preview features follow Google's Pre-GA Offerings Terms, meaning they are available "as is" with possible limited support. Organizations implementing preview features should anticipate potential changes to functionality or implementation details before general availability release.

The technical implementation reflects broader industry trends toward embedding analytics within collaboration platforms. Marketing teams increasingly demand reporting tools that integrate seamlessly with communication infrastructure rather than requiring separate access points. The Slack integration addresses this demand by eliminating manual report distribution steps and centralizing data delivery within team communication channels.

Google's documentation specifies that administrators control feature availability through Google Workspace settings. Organizations can enable or disable Slack delivery at the domain level, providing centralized governance over data distribution methods. This administrative control aligns with enterprise security requirements for managing external integrations and data sharing protocols.

The feature architecture separates organizational connections from individual user authentication. While administrators connect Slack workspaces at the organization level, individual users must authenticate their personal Slack accounts to send scheduled deliveries. This dual-layer approach balances organizational control with user-specific permissions and account security.

Report filtering capabilities maintain parity with email delivery options. Users can apply data filters to Slack schedules, ensuring recipients receive customized report views based on relevant data subsets. However, the system does not support recipient-specific filtering based on email addresses, meaning all recipients receive identical filtered views.

The workspace connection removal process provides administrators with management capabilities. Administrators can disconnect Slack workspaces from Looker Studio through the Enterprise admin interface. This removal capability enables organizations to revoke integration access when business relationships change or security requirements mandate integration termination.

Schedule creation limits prevent system overload while accommodating typical organizational reporting needs. The 5-channel and 10-user maximums per report require organizations with larger distribution lists to create multiple schedules. This constraint balances delivery scalability with system resource management and potential Slack API rate limits.

The PDF attachment format ensures report content remains accessible regardless of recipient's Looker Studio access. Recipients can view report snapshots within Slack without navigating to external platforms. The accompanying Looker Studio link provides access to interactive report features for users requiring deeper data exploration or real-time updates.

Timeline

• October 16, 2025: Google launches Slack delivery for Looker Studio Pro in preview
• September 8, 2024: Looker Studio introduces Gemini AI-powered features for Pro subscribers
• August 23, 2024: Looker Studio enhances pivot tables and adds 12 new partner connectors
• July 29, 2025: Looker Studio introduces Code Interpreter for advanced data analysis
• May 25, 2024: Looker Studio updates include new features and community migration
• January 25, 2025: Modern charts and enhanced data controls transform Looker Studio

Summary

Who: Looker Studio Pro subscribers can access Slack report delivery. Google Workspace administrators control feature enablement. Report creators require owner or editor permissions to schedule deliveries.

What: A new preview feature enabling scheduled report delivery to Slack channels and users. The system sends PDF reports with Looker Studio access links through the sender's Slack account. Users can schedule reports to a maximum of 5 channels or 10 users per report.

When: Google launched the feature on October 16, 2025 in preview status. The capability remains subject to Pre-GA Offerings Terms with potential changes before general availability.

Where: The feature operates within Looker Studio Pro's scheduling interface. Administrators connect Slack workspaces through Enterprise admin settings. Reports deliver to designated Slack channels or user accounts within connected workspaces.

Why: The integration eliminates manual report distribution by embedding data delivery into team communication platforms. Organizations can centralize analytics distribution within existing collaboration workflows. Marketing teams gain automated reporting capabilities that align with modern workplace communication patterns.