Looker Studio gains new features and partners in July 2024 update

Looker Studio, a data visualization tool from Google Cloud, this week received an update, introducing new features and expanding its partner connector ecosystem. This article explores the key details of this update.

The most notable addition is the inclusion of select features from Gemini in Looker, currently in public preview. Gemini offers a no-code approach to data analysis, allowing users to create custom fields and calculations within Looker Studio without prior knowledge of the platform's formula language. This can empower a wider range of users to create and manipulate data visualizations.

Another intriguing feature within the Gemini in Looker public preview is the ability to incorporate Looker Studio content directly into Google Slides presentations. This functionality can streamline the process of integrating data insights into presentations.

New Partners Join the Looker Studio Ecosystem

The July 2024 update also welcomes a wave of new partner connectors to the Looker Studio Connector Gallery. These connectors allow users to connect to various data sources and integrate that data into their reports and visualizations.

The influx of new partners includes Windsor.ai (Typeform, Clockify, GitLab, Monday.com, ConvertKit, Delighted,Everhour, Linnworks, WooCommerce), Catchr (Google Search Console, Pardot, Bing Webmaster Tool), Agorapulse (Agorapulse Social Analytics), Oktopost (Oktopost), Power My Analytics (LinkedIn Business Manager), Doodlytics (Facebook Insights, Instagram Insights, Facebook Ads Insights), s.i.m.b.a (s.i.m.b.a Google Ads, s.i.m.b.a Google Analytics, s.i.m.b.a LinkedIn Page, s.i.m.b.a LinkedIn Ads), and MINT (MINT ARM).

The addition of these connectors broadens the range of data sources Looker Studio can integrate with, potentially enhancing its flexibility and catering to a wider range of user needs.

Search Ads 360 Connector Deprecation Complete

It's important to note that the deprecation of the Search Ads 360 connector, announced in April 2024, is now complete. Users are encouraged to transition to the New Search Ads 360 connector for continued access to Search Ads 360 data within Looker Studio.